![]() Familiar Google applications like Gmail, Google Sheets, Calendar and Drive are now accessible through a unified user interface (UI). It capitalizes on the trend of moving business operations into the cloud to capture greater agility and improve team collaboration. Google Workspace is more than a rebranding of G Suite, though. And like G Suite, Google Workspace's subscription service features cloud-based applications (email, a calendar, document editing software and other applications) for businesses of all sizes. Enter Copper, a CRM that solves both of these problems (but more on that later).Īn interconnected collection of collaboration and productivity tools used by over 6 million organizations worldwide, Google Workspace officially launched in October 2020, an evolution of its previous product, G Suite. But it has historically been hard to find an elegant plug-and-play solution that delivers on nonprofit needs while seamlessly integrating with Google. ![]() While Google Workspace is powerful in its own right, it packs even more of a punch when you combine it with customer relationship management software (CRM). With its ease of use, collaboration features, and affordability, Google Workspace’s suite of productivity tools is becoming more and more popular for nonprofits, who have discovered how easy Google can integrate into their existing workflows. Which means that robust digital tools are a must for nonprofits to stay consistent and timely in their communications with potential and existing donors. Whether an organization is seeking funds from foundations, corporations or individuals, earning contributions often comes down to the personal connections you forge with people.īuilding strong customer relationships is increasingly important today given our ever more virtualized world. ![]() Where commercial businesses can rely heavily on the products they sell to build brand trust, nonprofit fundraising is a unique revenue stream that depends almost entirely on intangible assets trust, hope and belief in a mission. A strong relationship with your customer base is important to drive success for any commercial business, but for nonprofit organizations it’s even more critical.
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